This season will see the most impressive line-up of trend presentations and business seminars taking place over the three days in Olympia and Earls Court.  22 catwalks across three stages and a timetable full of industry experts and inspirational speakers; Pure London will offer visitors an insightful, invaluable experience. Below is a selection of highlights - not to be missed!

Catwalk show

Catwalk

In the Grand Hall, Pure London presents the Contemporary Stage which is set to display full collections from top brands including Natural Cotton, Custo, Anoushka G, Mais il est ou Soleil?, Oshun, Rene Derhy, Brazil Roxx, Annaive, Aurea Prates and YaYa. The Inspiration Stage in the National Hall will present visually stunning catwalks styled in-line with WGSN trends. Head to Pure Spirit to see the hottest brands grace the young fashion catwalk, three times a day including Rinascimento, Forever Unique, Glamorous, Only, Vero Moda, Iron Fist, Vila, Yumi and Angeleye.

The Spirit catwalk will reveal captivating collections from the Graduate Fashion Week Gold Award Finalists to give visitors a second chance to see the winning collections. Designers include Rory Longdon (George Gold Award), Marissa Owen (Womenswear Award); Dominique Kral (Zandra Rhodes Catwalk Textiles Award); Wonjee Chung (Stuart Peters Visionary Knitwear Award) and Christina Economou (International Award).

‘The Kate Effect’

Milliner to the Royals, Vivien Sheriff will talk about the ‘The Kate Effect’ and how she felt as 2 billion eyes watched her stunning creations adorn the heads of several guests at the Royal wedding.

Social Media - making it work for you

Visitors can receive the foolproof recipe for engaging with customers online from Donna Ida Thornton, and Red Magazine online editor, Lisa Helmanis.

Q&A with Caryn Franklin

Fashion Editor of Drapers, Laura Weir, takes to the stage with fashion expert Caryn Franklin to discuss everything from the Clothes Show to the globalisation of fashion and the rise of Primark, plus, they look ahead to what the future holds.

WGSN Trend Confirmation

World leading trend forecaster WGSN’s Senior Retail Editor, Lorna Hall, will present inspirational womenswear trends for Spring Summer 2012 to help visitors buy into the right collections, styles, colours for the season.

Successful women in business

Eric Musgrave will interview renowned entrepreneur Thea Green, founder of beauty empire Nails Inc, as well as Alison Lloyd, director of accessory brand Ally Capellino.  Thea and Alison will offer an insight and practical advice to realising your business potential and carving your very own empire.

Zandra Rhodes

The Queen of British fashion, Zandra Rhodes, will return to the show and discuss her lifelong love affair with textiles. Don’t miss a very special Afternoon Tea with Adele Marie and Zandra Rhodes on Monday 8th August at 2.45pm in the Fashion Cafe. Take a seat; enjoy champagne and cakes whilst they present their stunning jewellery collaboration.

Inspiring store layouts

Drapers Store Editor, John Ryan, will present top hints and strategies you can use to improve your store’s visuals.

How to have the best windows in town

Sarah McCullough, Selfridges’ Window and Concepts Manager, has created some of the world’s most stunning displays and will share  exclusive visual merchandising secrets to help make your window extra special.

Interview with Katie Price

Katie Price will be back with her latest fashion collection, Day 22. Interviewed live on stage by fashion journalist, Khabi Mirza, Katie will discuss the progress of the range since its launch at spring’s Pure London and her budding fashion career.

Spotlight on Ethical

The Ethical Fashion Forum will delve into today’s fashion environment, exposing opportunities for sustainable retailers.

Drapers trend presenttions

Marie Davies, Fashion Writer at Drapers will present essential buying advice for maximising profit from Spring Summer 2012 trends.

Top 10 legal tips for retailers - Joanna Gregory will cover tips on obtaining the right garment and products on the right terms, including advice on how to avoid pitfalls.

10 Things I wish I knew – Eric Musgrave interviews top retailers Anne Furbank, of Anne Furbank; and John McElhinney of McElhinney’s and finds out the 10 invaluable tips for those starting out in retail.

How to look good on Google – Richard Bardsley from SEO Junkies reveals how to increase sales and gain customer loyalty with a perfectly optimised website and a confident social media presence.

Forecast your sales with over 90% accuracy – Thierry Bayle of Management One offers visitors exclusive insights on how to better forecast sales and demand.

Whether you are looking for up-to-the-minute advice, industry leaders’ invaluable insights into the trends or just want to see a range of gorgeous collections on the catwalk, there is something for everyone.

Visitors in need of some respite after the jam-packed line-up can head to the Chill Out Zone in the Spirit section in Earls Court 2. Here buyers can find a variety of treatments including makeovers with Bellapierre mineral cosmetics from the Session School, manicures and massages from The London College of Beauty Therapy, plus hairstyling from YOGI.

Fair grounds

To kick start the day, buyers can take advantage of the complimentary breakfasts on the Spirit Young Fashion stage at 9.45am on Sunday and Monday. Pure will also offer complimentary Accessory breakfasts in the Fashion Café, Olympia at 10am on Sunday and Monday.

Pure London will also offer visitors a Pimms reception in the Footwear Bar, Olympia at 4pm Sunday and Monday; plus, a scrumptious Afternoon Tea in the Pillar Hall, Olympia at 4.30pm on Sunday and Monday.

(27/07/2011)