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Fashion Trends for Spring and Summer 2011
ImageUpcoming season S/S 2011 will bring light and colours in the streets. Very trendy will be natural looking leather with prints imitating the texture of animal hides. In combination with vibrant colours - especially red, pink and orange - and floral patterns it'll be one of the leading materials.

View to the future: Reduced to essential material and colours, the image that emerges here is one of clarity and lightness. As in contemporary architecture, soft lines encounter graphic contrasts. 

Every shade of white as well as clear material colours form the basis for modern urban wear, which has a range of expression extending from soft sensuality to strict practicality. Flowing jerseys, crisp cottons and clean high-tech materials model comfortable volumes and sportswear-inspired designs. Mobility is a mandatory characteristic. Fine leathers are draped and coated qualities are arranged in graphic designs, while laser cuts, perforations, imprints and linear prints highlight the graphic style. Intense effect colours lend a sporty note to casual and day wear. Transparency of acrylic, brilliance and metallic effects are the marks of cool modernity.

Motto: Primary, Multiply, Vibrant

A journey to flora and fauna: Organic materials, their irregular structures and lively surfaces, paint a picture of naturalness, captured with workmanlike perfection and functionality. Authentic naturalness and the subtle, technical translation of surfaces and textures complement each another: rusticity is modernized by technical sophistication. 

The colour atmosphere of rattan and cotton, of rich wooden and leather tones, of neutrals and intense khakis are perfect for summer travel – and as utility wear: outfitting for the urban jungle or for the easy-going country life. Shades of greenblue and golden metallics set shimmering accents. Leathers appear earthy, are organically tanned, imprints and prints imitate the texture of animal hides. Surfaces are treated: Limed, oiled, waxed, brushed – they imitate natural bleaching and aging in the sun.

Sunny intensity and blossoming: Rich colours radiate vitality; they dominate all materials and surfaces. Here too, lively naturalness is embedded in sandy neutrals. 

Dominated by red, orange and pink, pastels and luminous summer tones shimmer and change – soft nappa leather, goatskin, suede and nubuck leather immersed in strange flower colour. Full-blooded monochromes are either applied in doses – for vitalising individual items and accessories – or they accumulate in contrastrich material combinations and in opulent prints. Romantic floral motifs with rural attitudes and refreshingly modern, abstract digital prints are equally present. Their brilliance seduces to improvisation, to the combination and collage of the collected designs and individual items. Combinations with embroidery and lace overstate the opulence, while summer denim appeases the casual look.

(Source: GDS, 7.9.2010, Jana Fuhrmannová)

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